Endicott SID Shawn Medeiros Honored by USTFCCCA

Endicott SID Shawn Medeiros Honored by USTFCCCA


BEVERLY, Mass. – Endicott College Sports Information Director Shawn Medeiros has been named the winner of the 2017 NCAA Division III Cross Country Excellence in Communications Award by the United States Track & Field and Cross Country Coaches Association (USTFCCCA). 

The USTFCCCA Excellence in Communications Award recognizes those athletics communications representatives at schools and conferences who have committed to excellent coverage and support of collegiate cross country. Winners were selected by the communications staff at the USTFCCCA National Office. 

"Shawn Medeiros served as a great contributor to the increased exposure of the men's and women's cross country programs through the use of social media, added features on the EC Gulls website and creating video content," said Endicott men's and women's cross country head coach Spencer Lange. "These outlets became a great source of information and insight of our program to family, friends, the Endicott community, the NCAA community and prospective student-athletes. There was a professional expectation of the content created and produced which allowed for a great user experience. Most importantly, the student-athletes felt more recognized and appreciated for their hard work and creation of this team's culture by way of these pieces collaborated and created by Shawn Medeiros." 

In the lead up to the conference championship, Medeiros created a video series highlighting team values and created a record book for all-time performances, among other initiatives. Medeiros also assigned photographers to shoot three different meets and pitched features to athlete's hometown newspapers. 

Meanwhile, Katie Morgan of San Francisco was chosen as the NCAA Division I award winner and Denise Archetto at Stonehill College was picked as the NCAA Division II winner. 

"I'd like to thank Coach Lange for taking the time to nominate me for this award," said Medeiros. "It obviously means a great deal to me to win the award, but to even be considered for it is just as special considering the number of talented individuals that work in our division. I'd also like to mention that a lot of credit goes out to Coach Lange and David Le for their contributions on numerous projects throughout the season. Lastly, it's personally gratifying to win the award with Denise Archetto as we share a common working connection with Stonehill College. As someone who formerly served in her role at Stonehill, I have been proud to continue to follow Coach Boen and her cross country programs through Denise's work, and Denise is without a doubt deserving of this award." 

With the announcement of today's award, Medeiros is just the second ever sports information director / athletic communications director to win both an USTFCCCA Excellence in Communications Award for the sports of cross country and track & field joining Slippery Rock's (NCAA Division II) Jon Holtz on the list. In 2014, Medeiros won the inaugural NCAA Division III Track & Field USTFCCCA Excellence in Communications Award while at Wheaton (Mass.). Medeiros is the only NCAA Division III sports information director / athletic communications director to win a USTFCCCA Excellence in Communications Award for both sports.

Release courtesy of the Endicott Sports Information Department.


The Commonwealth Coast Conference (CCC), founded in 1984, is an NCAA Division III athletic conference comprised of ten full member and four associate member institutions throughout the New England region. Its membership aims to provide student-athletes with a positive experience in their pursuit of excellence through high academic standards, quality competition, and a meaningful student life. The conference administers championships in 18 intercollegiate sports.


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